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Is your visual content geared toward what you think your customers want to see or what they actually see?
In the image here, do you see a triangle?
Your brain creates what it expects to see in the empty space. This same concept should be part of your marketing and branding. Everyones brain is constantly receiving sensory input and trying to make sense of it.
Make sure you’re providing the input your customer is expecting to see. This is often based on their individual past experience with a certain type of business or product. Everything from font choice, to colors, to image style, and even image aspect ratio matters.
So before you post your next big sale or new service, make sure the visual input you supply will give your customers what they expect to see, otherwise they might see your business for something that isn’t there.