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Page Speed

Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. It can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the webserver). In years past, SEO was the most important means by which to get your website listed higher in search engine results, however, more recently emphasis has been put on page speed as the #1 area looked at by Google etc. to help your page reach the top of the listing.

Web Vitals

Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web.

Google has provided a number of tools over the years to measure and report on performance. Some developers are experts at using these tools, while others have found the abundance of both tools and metrics challenging to keep up with.

google page speed test
Example test using Google’s Page Speed Insights

Core Web Vitals are the subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.

The metrics that make up Core Web Vitals will evolve over time. The current set for 2021 focuses on three aspects of the user experience—loadinginteractivity, and visual stability—and includes the following metrics (and their respective thresholds):

Metrics

  • Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.
  • First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of 100 milliseconds or less.
  • Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of 0.1. or less.

For each of the above metrics, to ensure you’re hitting the recommended target for most of your users, a good threshold to measure is the 75th percentile of page loads, segmented across mobile and desktop devices.

google page speed metrics
Tools that assess Core Web Vitals compliance should consider a page passing if it meets the recommended targets at the 75th percentile for all of the above three metrics.

How to test your site

Luckily, you don’t have to be a web development expert to run a test on your own site and see where you may need improvement. Google provides an easy way for users to test page speed by going to https://developers.google.com/speed/pagespeed/insights/. Here you will enter your website URL, click on Analyze and wait for your results.

How does your site measure up? Let us know in the comments! If you are concerned with how your site is performing but don’t know where to turn, luckily we have solutions for you. Send us an email at cupocode@gmail.com, visit our site www.cupocode.com or call us at (570)-850-8020 and talk to our experts today to see what we can do to help.

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