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Facebook has been trying to focus more on groups over the past couple of years. They have been adding some new features and running their own ads to bring more attention to this aspect of Facebook. With this being said, it is a great time to start a group for whatever you are interested in.
One of the newest features for groups is the ability to attach a group to your business page. With this feature, business pages can turn on the option to automatically send invites to fans on their business page. So, while you grow your business page, you are also growing your group. This is a great feature for business owners if they have time to focus on creating engaging content.
Engaging content is the key to building a successful group. This is the hard part for most people trying to grow a group. One of the go-to posts for groups is motivational quotes. Unfortunately, motivational quotes do not entice people to comment on the post. Facebook rates your group by the amount of engagement you have, the more engagement the more Facebook will help you grow your group. If you have people in the group commenting and talking to each other, Facebook notices this and starts to show new people your group. So, it is important to make sure you are letting the right people in your group. You can have a 1000 people in the group but if none of them contributed it will not matter.
The best way to create engagement is by asking questions for your group members to answer. This gets them to comment on their answer and also starts conversations to keep the engagement going.
If you have any questions please ask them in the comments on our blog.